Airbus Group needed to project innovation beyond its core products while working with a relatively small media budget. We focused our efforts on telling compelling stories through every medium available at their disposal. Through print, direct mail, digital banners, mobile apps and wall projections, we engaged their various constituents and drove traffic to both their site and their pavilion at airshows, providing effective air cover for their sales force. Airbus saw a 120% increase in traffic to their site from the start of the campaign.
To introduce e-fan, the first plane powered by electric motors, we developed a social media event for Airbus Group where the e-fan aircraft would follow the historic path of the first flight of an airplane across the English channel. The event was broadcast across multiple social media channels to reach a wide spectrum of flight enthusiasts and industry thought leaders.