Comcast faces intense competition in major markets from satellite dish companies to telecom companies offering similar services. We created multiple integrated campaigns with Shaquille O'neal and other celebrities that took fun swipes at the competition while still staying in Comcast’s family friendly brand voice. The result, Comcast continues to be the dominant cable and internet provider in every market it operate in.
XFINITY SMART HOME
Comcast introduced Xfinity Home, a new digital smart home service that combines traditional home security with energy management services in an integrated system available in an app. Our award winning campaign redefined the home security industry and lead the growth of Xfinity’s Smart Home service to over a half million subscribers.